Marketing

Spaces and opportunities to communicate and promote innovation

01 / Promotion and communication

01

The cluster offers to its members special channels to give visibility to their research activities and products and to promote marketing and communication initiatives.

All the companies have their profile page on the www.biopmed.eu website for extended visibility and to promote their competences: the cluster website represents a special entry-point for those willing to do business in the Italian health sector.

The members can also promote their initiatives within the bioPmed community through the digital tools of the cluster:

  • the bioPmed website
  • a periodical newsletter
  • the social networks

02 / Positioning and marketing of the bioPmed brand

02

bioPmed is positioned at national and international level as a point of reference for the health and life sciences sector. In order to maintain and increase the visibility and the attractiveness of the regional cluster, bioPmed promotes networking actions towards institutional actors and big national and institutional aggregators:

  • Organizing and welcoming inbound delegations
  • Participating to events and national and European networks

03 / Storytelling

03

bioPmed promotes actions to disseminate to the general public information about technology innovation in the health sector, highlighting the great potential of this topic, but also the difficulties and struggles in obtaining results.

The cluster promotes and realizes public events to create awareness among the general public about health, innovation in the medical field, research and scientific culture.

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