The company mission is to develop and sell products for consumer wellbeing, formulated mainly from natural active ingredients and sold through two main commercial channels: to pharmacies and parapharmacies, mainly under the AFOM brand; to the mass-market, mainly under the FRAU brand. AF UNITED dedicates special care to evaluating product formulations, designing product packaging that ensures a strong invitation to buy, and creating selfexplanatory names that deliver a clear message to the consumer. Direct production to selling galenic products, generic medicines, dietary products, medicinal products, homeopathic products, phytotherapy, plant derivatives. Wholesale of cosmetics, food, veterinary products, zootechnical and agriculture products, sanitary articles, childcare articles.